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Founding Advisors

Dave Selinger

Technology, Media

Dave Selinger first garnered international recognition as an expert in the field of ecommerce data analytics and personalization with his groundbreaking work leading the research and development arm of Amazon’s Data Mining and Personalization team. In that role, David increased Amazon’s annual profit by over $50 million (25% of US profit, 2003) setting the industry standard for recommendation services.

David has decades of experience, from developing the first Javascript-powered ad delivery system for Flycast—the same technology used by Google AdSense, DoubleClick and Overture—to leading Overstock’s personalization efforts as Vice President of Software Development and Data Mining. David also co-founded Redfin, a venture backed, industry-leading real estate search/brokerage company.

David holds a broad collection of awards and standing patents in customer segmentation, analytics and data mining, including over a dozen pioneered at RichRelevance. David’s accolades also include the coveted PC Magazine Editor’s Choice Award (won for 2Roam Wireless, acquired by Air2Web). David received his BS in Computer Science from Stanford University.

Highlights: CEO and Co-Founder of RichRelevance; Led Development Arm of Amazon’s Data Mining and Personalization Team (helped create Recommendation Engine); Won PC Magazine Editor’s Choice Award for 2Roam Wireless, acquired by Air2Web

Board Experience: Rich Relevance, myTwoFrontTeeth

Location: San Francisco Bay Area