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Founding Advisors

Ellen Siminoff

Technology, Education

Ellen Siminoff is an entrepreneur and investor. Siminoff was a founding executive and Senior Vice President of Yahoo!, where she ran business development, corporate development, and the small business and entertainment business units between 1996 and 2002.

Siminoff is currently Chief Executive Officer of Shmoop, an educational website. She is Chairman and former CEO of Efficient Frontier. In her 5 years as CEO, Siminoff built Efficient Frontier into the largest buyer of search advertising keywords on Google and one of the 25 most valuable privately-held companies in Silicon Valley, at an estimated $275 million valuation, according to Silicon Alley Insider. Prior to that, she was the founder of EastNet.

Siminoff obtained a BA in Economics from Princeton University and an MBA from Stanford University.

Highlights: President and CEO of Shmoop; Former President and CEO of Efficient Frontier; Former Member of the founding executive team at Yahoo!; Co-Founder of EastNet

Board Experience: 4INFO, Mozilla, Rich Relevance, Shmoop, Milwaukee Journal Sentinel

Location: San Francisco Bay Area