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Founding Advisors

Mihir Shah


Mihir Shah is President and Chief Executive officer of Tapjoy. He joined the company in December, 2009 as Chief Revenue Officer, bringing with him more than 17 years of online advertising and gaming industry experience as a top-level executive.

Prior to joining Tapjoy, Shah was Vice President, Ad Network for RockYou!, a leading provider of applications and widgets across the social media space, with application properties on major social networks including Facebook, MySpace, and Hi5. In a short time, Shah grew the company's revenues by more than 500% and more than quadrupled gross margin. He was responsible for 15 billion monthly ad impressions, as well as sales, account management, performance marketing, analytics, and publisher management.

Mihir also founded, a vertical social network catering to home cooks and professional chefs. Prior to that, he was the Vice President and General Manager for Direct Selling Solutions at QuinStreet, the largest performance marketing firm in the country. Earlier, Mihir was the President and CEO of Liquid Software, a Sutter Hill Ventures backed enterprise application integrator. Mihir earned his BA in Quantitative Economics from Stanford University.

Highlights: President and CEO of TapJoy; Former Founder at; Former Vice President at RockYou!

Board Experience: Tapjoy

Location: San Francisco Bay Area